Dr Ken Kwong-Kay WONG Assistant Professor kwong@u21global.edu.sg

Based in Toronto, Canada, Ken Kwong-Kay Wong is an Assistant Professor of Marketing at U21Global, facilitating subjects in marketing, eBusiness and entrepreneurship. He is also a recipient of the Faculty Excellence Award 2008 and 2009 at U21Global where he was honoured in all three award categories including Outstanding Professor, Most Innovative Professor, and Excellence in Online Education. Previously, Dr Wong was an Assistant Professor of Business Administration at TUI University in the US. Since 2003, he has been developing and lecturing marketing courses at the University of Toronto's School of Continuing Studies and also at various institutions of higher education in North America.

He has extensive industry experience through marketing roles with multinationals including Apple Computer, Corel, PSINet, Sprint, and Telus. Dr Wong has previously served as Vice President of Marketing at TeraGo Networks, Canada's largest fixed wireless company, and as Director of eProduct Marketing for North America at PSINet's eCommerce division. In 2004, he co-founded Aidmas Corporation, a marketing software company.

Dr Wong earned his Doctor of Business Administration degree from the University of Newcastle, Australia. He graduated from the International MBA programme at Nyenrode Business Universiteit in the Netherlands and received his Bachelor of Science degree from the University of Toronto. His research interests include customer retention, rate plan optimisation and new product development strategies in the wireless industry. He is the author of two books on IT and is certified by the American Marketing Association as a Professional Certified Marketer (PCM).

Programme(s) Taught

• Master of Business Administration
• Postgraduate Diploma of Business Administration
• Postgraduate Certificate of Management Studies
• Master of Management in Information Technology
• Postgraduate Diploma of Information Technology Management
• Postgraduate Certificate of Information Technology Management
• Certificate of Professional Development

Subject(s) Taught

• 630: Marketing Management
• 650: eBusiness
• 730: Marketing Strategy
• 761: Developing New Enterprises

Professional Affiliations

• Member, American Marketing Association

Book Chapters

• Wong, K. K. (2009). Proactive Matching of Customers to the Optimal Rate Plans: A Strategy for Churn Reduction in the Canadian Wireless Telecommunications Industry. In R. Gera (Ed.), Advances in Technology and Innovation in Marketing: proceedings of the Second International Conference on Technology and Innovation in Marketing (pp. 287-311). New Delhi: Macmillan.

Refereed Journal Articles

• Wong, K. K. (2010). Should wireless carriers protect residential voice subscribers from high overage and underage charges? Insights from the Canadian telecommunications market. Telecommunications Policy. (in-press) doi:10.1016/j.telpol.2010.04.003
• Wong, K. K. (2010). Fighting churn with rate plan right-sizing: A customer retention strategy for the wireless telecommunications industry. The Service Industries Journal, 30 (14).

• Wong, K. K. (2009). Potential moderators of the link between rate plan suitability and customer tenure: A case in the Canadian mobile telecommunications industry. Journal of Database Marketing & Customer Strategy Management, 16 (2), 64-75.

Selected/Recent Publications

• Bechter, C. and Wong, K. K. (2009). Diamonds Are No Longer Forever: Finding new ways to prosper in a weak economy (AA-2009-009). U21Global Mini-Cases. McGraw-Hill Primis Online.
  Available http://create.mcgraw-hill.com/
• Ballantine, P. and Wong, K. K. (2009). Flying like a bird with Jetpack: The new human flying machine from Inventor Glenn Martin (AA-2009-008). U21Global Mini-Cases. McGraw-Hill Primis Online.
  Available http://create.mcgraw-hill.com/
• Wong, K. K. (2009). Getting Smart in the Smartphone Market: New marketing strategy for i-mate (AA-2009-007). U21Global Mini-Cases. McGraw-Hill Primis Online.
  Available http://create.mcgraw-hill.com/
• Wong, K.K. (1998). Super Internet Handbook for Macintosh - International English Edition. Toronto: Ken Kwong-Kay Wong. (ISBN: 1-894297-00-8)
• Wong, K.K. (1996). Super Internet Handbook for Macintosh - Traditional Chinese Edition. Hong Kong: WYS System Ltd. (ISBN: 962-85127-1-4)

Professional Activities

• Book reviewer, International Marketing, 3rd Canadian Edition, McGraw-Hill Ryerson, 2010
• Programme Co-Chair, First Virtual Conference on Business and Management (VCOBAM), 2009

Back To Top